According to a report from last year, the trucking industry needs to hire 900,000 additional drivers to meet increased demand. Clearly, the challenge of recruiting drivers will only become more difficult for employers. However, the reality is that while you may have a driver shortage, the industry does not.
Think about it — when you filled up your tank, was there gas at the station? When you went to the grocery store, was there vegetables in the produce section? When you purchased something on Amazon, did it arrive to your door on time?
Despite market conditions, there will always be someone to deliver the next load. It’s not about the problem, it’s about how you position yourself. That’s where branding comes in.
Is a Weak Brand a Hiring Roadblock for Your Company?
Our partner, AvatarFleet, has worked with trucking companies that have continued to grow since the Great Recession. They’ve defied all notions of a driver shortage through investing in a brand that attracts and retains talent.
To evaluate their brand, trucking companies should ask themselves three questions:
How To Make Your Brand Drive Hiring Results
Attracting drivers is made possible through a strong brand, but it’s far more than just a tagline. It’s a guiding principle that drives your entire marketing strategy. Through hard-earned experience, AvatarFleet has developed a branding formula that’s effective for any trucking company seeking to grow their workforce.
That’s why Verified First is pleased to partner with Scott Rea, President of AvatarFleet, for the webinar, “How to Develop Your Driver Brand: Make the Driver Shortage Your Competition’s Problem” on Thursday, February 22, 2018 at 1pm EST.
In our upcoming webinar, you’ll learn:
If you want to effectively brand your company and attract the next generation of drivers to your fleet, register today for our webinar!